A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
- 1 May 1994
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 31 (2) , 271
- https://doi.org/10.2307/3152199
Abstract
The authors develop a new survey-based method for measuring and understanding a brand's equity in a product category and evaluating the equity of the brand&...Keywords
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