Encoding and Memory for Verbal and Pictorial Stimuli
Open Access
- 1 August 1972
- journal article
- research article
- Published by SAGE Publications in Quarterly Journal of Experimental Psychology
- Vol. 24 (3) , 242-252
- https://doi.org/10.1080/14640747208400277
Abstract
Memory for visually presented verbal and pictorial material was compared using stimuli chosen to minimize non-essential differences between the two types of material. Experiment I required retention of a short list; verbal and pictorial stimuli were remembered equally well. Experiment II required recall of single items after 30 s of backwards counting; recall was much superior for pictorial stimuli. The type of task appeared to affect encoding, with verbal encoding reported to be predominant in Experiment I and visual encoding, or imagery, common in Experiment II.Keywords
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