Spontaneous Attention to Word Content Versus Emotional Tone
- 1 January 2003
- journal article
- Published by SAGE Publications in Psychological Science
- Vol. 14 (1) , 39-46
- https://doi.org/10.1111/1467-9280.01416
Abstract
A Stroop interference task was used to test the hypothesis that people in different cultures are differentially attuned to verbal content vis-a-vis vocal tone in comprehending emotional words. In Study 1, Americans showed greater difficulty ignoring verbal content than ignoring vocal tone (which reveals an attentional bias for verbal content); but Japanese showed greater difficulty ignoring vocal tone than ignoring verbal content (which reveals a bias for vocal tone). In Study 2, Tagalog-English bilinguals in the Philippines showed an attentional bias for vocal tone regardless of the language used, suggesting that the effect is largely cultural rather than linguistic. Implications for culture-and-cognition research are discussed.Keywords
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