Customer Learning Processes, Strategy Selection, and Performance in Business-to-Business Service Firms*
- 1 May 2004
- journal article
- research article
- Published by Wiley in Decision Sciences
- Vol. 35 (2) , 169-203
- https://doi.org/10.1111/j.00117315.2004.02338.x
Abstract
No abstract availableKeywords
This publication has 48 references indexed in Scilit:
- On the use of structural equation models for marketing modelingPublished by Elsevier ,2000
- What have we learned about generic competitive strategy? A meta-analysisStrategic Management Journal, 2000
- Marketing in Hypermedia Computer-Mediated Environments: Conceptual FoundationsJournal of Marketing, 1996
- Applications of structural equation modeling in marketing and consumer research: A reviewInternational Journal of Research in Marketing, 1996
- Market Orientation and the Learning OrganizationJournal of Marketing, 1995
- Order of market entry, competitive strategy, and financial performanceJournal of Business Research, 1995
- MARKOR: A Measure of Market OrientationJournal of Marketing Research, 1993
- Firm Resources and Sustained Competitive AdvantageJournal of Management, 1991
- On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 1988
- Self-Reports in Organizational Research: Problems and ProspectsJournal of Management, 1986