The importance of the product life cycle to the industrial marketer

• 31 December 1976
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 5  (6) , 299-308
• https://doi.org/10.1016/0019-8501(76)90012-2

Abstract

Keywords

• INDUSTRIAL MARKETER
• ANTICIPATED RELATIVE
• LEADERSHIP
• INDUSTRIAL PRODUCT
• PRODUCT LIFE CYCLE
• USE SYSTEMS
• MARKETER DIFFERENT