Erratum

• 1 March 1991
• journal article
• Published by Emerald Publishing in Journal of Consumer Marketing
• Vol. 8  (3) , 5-18
• https://doi.org/10.1108/07363769110035036

Abstract

Keywords

• INTERNAL MARKETING
• ORGANIZATION
• R&D AND MARKETING
• INTEGRATING R&D
• ERRATUM INTERNAL