A Comparison of Japanese and U. S. Attitudes toward Foreign Products
- 1 January 1970
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 34 (1) , 68
- https://doi.org/10.2307/1250298
Abstract
How are U. S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between...This publication has 0 references indexed in Scilit: