Goals in Canadian Universities

Abstract
An examination of university goals provides an understanding of institutional purposes and priorities. The study reported here was designed to ascertain the goals of Canadian universities as perceived by presidents and board chairmen; to compare their perceptions of existing and preferred goals; and to compare perceptions by respondent position, and by region, age and size of university. Although some differences attributed to region and size were observed, perceptions of university goals were remarkably uniform. Generally, process goals were perceived more highly than the traditional outcome goals of teaching, research and service.

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