The Importance of Halo Effects in Multi-Attribute Attitude Models
- 1 August 1975
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 12 (3) , 265
- https://doi.org/10.2307/3151224
Abstract
A simultaneous equation model was used to explain both the overall attitude of heterogeneous individuals towards television shows and also their beliefs about t...Keywords
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