Hollywood Meets Madison Avenue: The Commercialization of US Films
- 1 April 1993
- journal article
- Published by SAGE Publications in Media, Culture & Society
- Vol. 15 (2) , 271-293
- https://doi.org/10.1177/0163443793015002009
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Announcing Wares, Winning Patrons, Voicing Ideals: Thinking about the History and Theory of Film AdvertisingCinema Journal, 1990
- Conceptualizing culture as commodity: The problem of televisionCritical Studies in Mass Communication, 1986