Televised movies: Directors win audience
- 1 September 1976
- journal article
- television entertainment
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 20 (4) , 495-500
- https://doi.org/10.1080/08838157609386418
Abstract
This is the third in a series of articles exploring various factors contributing to success of motion picture films in televison showings—the first dealt with repeat audiences for films and the second focused on the role of movie awards and TV viewing audience size (see note 7 for citations). Here, the author reports that a film director's reputation plays a significant part in building or diminishing TV audience size. Dr. Taylor is a member of the economics faculty of Northern Illinois University at DeKalb.Keywords
This publication has 3 references indexed in Scilit:
- Consumer choice and televisionApplied Economics, 1975
- Television movie audiences and movie awards: A statistical studyJournal of Broadcasting, 1974
- The repeat audience for movies on TVJournal of Broadcasting, 1972