An Analysis of Shopper Dissatisfaction for Major Household Appliances
- 1 August 1978
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 15 (3) , 456
- https://doi.org/10.2307/3150594
Abstract
Little is known about consumer dissatisfaction in the purchase decision process, when shoppers are seeking information, formulating decision criteria, and choosing what to buy. A study was undertaken to determine whether the incidence of such dissatisfaction is related to demographic, psychological, and behavioral characteristics of shoppers.Keywords
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