Generalized model for the time pattern of the diffusion process
- 1 January 1977
- journal article
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Engineering Management
- Vol. EM-24 (1) , 12-18
- https://doi.org/10.1109/TEM.1977.6447316
Abstract
A number of models in different social-science disciplines have been proposed to describe the time pattern of the diffusion process for an innovation. A generalized model is presented of this time pattern; generalized in the sense that it is developed without reference to a specific technical, organizational, or social context. Moreover, models used in marketing, geography, economics, and sociology are shown to be special cases of this model. It provides a useful means for relating and comparing recent and future empirical work in diffusion. The limitations of the model are also examined.Keywords
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