The Beta-Binomial Model for Consumer Purchasing Behaviour

• 1 January 1970
• journal article
• Published by JSTOR in Journal of the Royal Statistical Society Series C: Applied Statistics
• Vol. 19  (3) , 240
• https://doi.org/10.2307/2346328

Abstract

Keywords

• BETA BINOMIAL
• PURCHASING BEHAVIOUR
• BINOMIAL MODEL
• CONSUMER PURCHASING