Ethnicity And Its Relevance To Marketing: The Case Of Tourism
- 1 January 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 26 (3) , 11-14
- https://doi.org/10.1177/004728758802600305
Abstract
A significant component of overseas travel is the pilgrimage to the ancestral lands of ethnic groups in the United States. This article examines variables that correlate (and those that do not) with this tedious and expensive purchase by studying a specific ethnic group in North America.Keywords
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