Ethical Considerations in Behavior Modification

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Abstract
Drugs, electrical stimulation of the nervous systems, and operant conditioning have become powerful tools in a behavioral technology aimed toward significantly changing people's behavior. Many feel that the issues of personal and social values are irrelevant to the use of these tools and that problems over the direction of change will be worked out within the current social and political context, with no professional involvement necessary. Others feel that, in the application of such technologies, there are major value issues which must be considered. Enthusiastically committed to behavior modification but deeply concerned about values. Dr. Holland examines some issues in behavioral control that have wide ethical consequences.

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