Linking different types of product elimination decisions to their performance outcome: ‘Project dropstrat’
- 31 December 1987
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 4 (1) , 43-57
- https://doi.org/10.1016/0167-8116(87)90013-9
Abstract
No abstract availableKeywords
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