Organizing for Cancer Control: The Diffusion of a Dynamic Innovation in a Community Cancer Network
- 1 January 1992
- journal article
- general essays
- Published by Cambridge University Press (CUP) in International Journal of Technology Assessment in Health Care
- Vol. 8 (02) , 268-288
- https://doi.org/10.1017/s0266462300013490
Abstract
This paper examines the diffusion of a “dynamic” innovation—research on the prevention and control of cancer—in a community cancer network. By analyzing the social structures and communication strategies of network members, as well as the attributes of the innovation, the authors explain why this innovation is diffusing more slowly than its “formed” counterpart—research on the treatment of cancer.Keywords
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