Comments on Ehrenberg's Appraisal of Brand-Switching Models
Open Access
- 1 May 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 5 (2) , 225-228
- https://doi.org/10.1177/002224376800500216
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- An Appraisal of Markov Brand-Switching ModelsJournal of Marketing Research, 1965
- Statistical Inference about Markov ChainsThe Annals of Mathematical Statistics, 1957