Fishbein's conception of belief strength: A theoretical, methodological, and experimental critique
- 1 June 1975
- journal article
- research article
- Published by Taylor & Francis in Speech Monographs
- Vol. 42 (2) , 143-150
- https://doi.org/10.1080/03637757509375888
Abstract
A theoretical critique of Fishbein's conception of belief strength is advanced which examines the concept in the context of Hullian behaviorism. Fishbein's experimental support for the concept is questioned. Finally three studies are discussed that cast doubt on the importance of belief strength weights for attitude predictions.Keywords
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