Hybrid Models for Conjoint Analysis: An Expository Review

1 May 1984

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 21 (2) , 155
https://doi.org/10.2307/3151698

Abstract

Over the past few years hybrid models for conjoint analysis have been developed to reduce data collection effort and time. Hybrid models combine features of sel...

Keywords

HYBRID MODELS
CONJOINT ANALYSIS
SEL
EXPOSITORY
MODELS COMBINE
MODELS FOR CONJOINT
YEARS HYBRID

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