Conducting Electronic Focus Group Discussions among Chinese Respondents
Open Access
- 1 July 1999
- journal article
- research article
- Published by SAGE Publications in Market Research Society Journal
- Vol. 41 (4) , 1-12
- https://doi.org/10.1177/147078539904100402
Abstract
A study was conducted to determine the effectiveness of online focus group discussion as a data collection technique in a Chinese cultural context. Compared with traditional focus group discussion, the level of participation and the level of interaction are higher in an electronic focus group environment, which in turn lead to a higher level of satisfaction and openness experienced by participants.Keywords
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