The Dirichlet Multinomial Distribution as a Magazine Exposure Model
- 1 February 1984
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 21 (1) , 100
- https://doi.org/10.2307/3151796
Abstract
The authors examine methods by which the Dirichlet multinominal distribution (DMD) can be parameterized in the modeling of magazine media exposure distributions...Keywords
This publication has 0 references indexed in Scilit: