The effects of the prestige of the speaker and acknowledgment of opposing arguments on audience retention and shift of opinion∗
- 1 November 1954
- journal article
- research article
- Published by Taylor & Francis in Speech Monographs
- Vol. 21 (4) , 267-271
- https://doi.org/10.1080/03637755409375118
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Experiments on mass communication, Vol. 3.Published by American Psychological Association (APA) ,1949