Planning for Existing Markets: Perceptions of Executives and Financial Performance
- 1 January 1975
- journal article
- Published by JSTOR in Journal of the Royal Statistical Society. Series A (General)
- Vol. 138 (1) , 70
- https://doi.org/10.2307/2345251
Abstract
The paper reports the results of an empirical study of characteristics of the strategic planning process in 21 U.K. companies and how these were related to fina...Keywords
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