A Note on the Reliability of Certain Clustering Algorithms
- 1 February 1983
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 20 (1) , 99
- https://doi.org/10.2307/3151417
Abstract
Cluster analysis is widely used in marketing research, especially in market segmentation studies. Though it is well known that cluster analysis approaches can b...Keywords
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