Attitudinal Predictions of Choices of Major Appliance Brands

• 1 May 1982
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 19  (2) , 192
• https://doi.org/10.2307/3151619

Abstract

Keywords

• ATTITUDINAL PREDICTIONS
• APPLIANCE BRANDS
• MAJOR APPLIANCE
• PREDICTIONS OF CHOICES