THE EFFECT OF RETAIL PROMOTIONAL ACTIVITIES ON SALES*
- 1 October 1971
- journal article
- Published by Wiley in Decision Sciences
- Vol. 2 (4) , 405-431
- https://doi.org/10.1111/j.1540-5915.1971.tb00892.x
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Short Term Price and Dealing Effects in Selected Market SegmentsJournal of Marketing Research, 1965
- Market Segmentation and the Effectiveness of a Brand's Price and Dealing PoliciesThe Journal of Business, 1965