Student Expectations Regarding Collegiate Internship Programs in Marketing
- 1 December 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 8 (3) , 41-49
- https://doi.org/10.1177/027347538600800309
Abstract
The importance of collegiate internship programs for students, business firms, and universities has been well documented. This study examined student expectations with regard to internship programs in marketing. The results may aid marketing faculty in the development and management of a marketing internship program.Keywords
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