An Exploratory Analysis of the Impact of Market Orientation on New Product Performance
- 1 September 1995
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 12 (4) , 275-293
- https://doi.org/10.1111/1540-5885.1240275
Abstract
No abstract availableThis publication has 51 references indexed in Scilit:
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