A Computer Simulation Model for Selecting Advertising Schedules
Open Access
- 1 May 1969
- journal article
- other
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 6 (2) , 203-214
- https://doi.org/10.1177/002224376900600210
Abstract
The Ad-Me-Sim model describes a decision system for selecting the appropriate media vehicles for a given advertising message. Five sets of weekly and cumulative outputs are used as criteria for determining which vehicles are most appropriate. The model also contains a heuristic subroutine that suggests appropriate media schedules when given the advertising goals of the user.Keywords
This publication has 4 references indexed in Scilit:
- Computer Models in Advertising Media SelectionJournal of Marketing Research, 1968
- A Quantitative Approach to Magazine Advertisement Format SelectionJournal of Marketing Research, 1968
- An Exploration of Linear Programming in Media SelectionJournal of Marketing Research, 1966
- Media Selection by Linear ProgrammingJournal of Marketing Research, 1965