The Impact of Television Advertising on Children from Low Income Families
- 1 September 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (2) , 86-88
- https://doi.org/10.1086/208683
Abstract
A study on TV advertising and low income children suggested that even one exposure to a commercial produced favorable attitudes towards the advertised product. Additional exposures were necessary, however, to influence the children to expend more effort than the control group to obtain the advertised product.Keywords
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