Componential Segmentation in the Analysis of Consumer Trade-Offs

• 1 January 1979
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 43  (4) , 83
• https://doi.org/10.2307/1250274

Abstract

Keywords

• COMPONENTIAL SEGMENTATION
• CONSUMER TRADE
• TRADE OFFS
• ANALYSIS OF CONSUMER