Universalizing breast feeding in a community has become standardized. There need no longer be any doubt or hesitation as to how to proceed in bringing about this state of affairs, which means so much in the reduction of infant mortality rates. Ever since Sedgwick showed what could be done, in his classic experiment in Minneapolis, a definite procedure has been recognized. It may be possible to improve on this, here and there; but it is hard to conceive of any basic change in procedure that can be successfully employed to bring about a state of natural feeding in a community. This procedure consists of three essentials. 1. There must be a group of physicians who are convinced of the overwhelming superiority of breast feeding over bottle feeding; who believe it attainable for the vast majority of infants, and who are familiar with a working technic for making breast feeding possible