Do We Need Critical Relativism? Comments on "On Method in Consumer Research"

• 1 June 1987
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 14  (1) , 126-127
• https://doi.org/10.1086/209098

Abstract

Keywords

• COMMENTS
• CRITICAL RELATIVISM
• CONSUMER RESEARCH
• NEED CRITICAL
• METHOD