The Propensity of College Students to Modify Course Expectations and its Impact on Course Performance Information
- 1 April 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 9 (1) , 42-52
- https://doi.org/10.1177/027347538700900108
Abstract
Students' expectancy beliefs and actual course performance rating belief behaviors were investigated empirically using a longitudinal research framework. The findings clearly indicate students significantly change their. expectancy beliefs toward the course evaluative criteria. These change patterns were found to have direct impact on course performance information. Important insights are presented toward overcoming tomorrow's educational challenges of maintaining and expanding quality academic courses and programs.Keywords
This publication has 3 references indexed in Scilit:
- TEACHING EFFECTIVENESS IN THE DECISION SCIENCES: THE USE OF STUDENT EVALUATIONSDecision Sciences, 1978
- Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product PerformanceJournal of Marketing Research, 1973
- Student Ratings of College Teaching: Reliability, Validity, and UsefulnessReview of Educational Research, 1971