Bargaining in an Asymmetrical Power Structure

1 January 1981

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 45 (1) , 104
https://doi.org/10.2307/1251724

Abstract

This study utilized a gaming experiment to compare the bargaining processes and outcomes in an asymmetrical power structure against those of a more balanced set...

Keywords

ASYMMETRICAL POWER
BALANCED SET
POWER STRUCTURE
BARGAINING PROCESSES
STUDY UTILIZED
GAMING EXPERIMENT

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