Abstract
Psychologists should make a more courageous approach to matters of public concern rooted in economics. In relation to the economic enterprise, psychologists can serve in three general capacities: (1) as technical assistants in production (the services commonly called industrial psychology); (2) as research workers in assessing public opinion and morale; and (3) as molders of opinion. Our participation in the last-named activity is "as much in order as the participation, say, of physicians in an effort to control smallpox or venereal disease." (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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