Psychometric Methods in Marketing Research: Part I, Conjoint Analysis
Open Access
- 1 November 1995
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 32 (4) , 385-391
- https://doi.org/10.1177/002224379503200401
Abstract
No abstract availableThis publication has 46 references indexed in Scilit:
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