Attitude change as a function of latitudes of acceptance and rejection.
- 1 April 1969
- journal article
- Published by American Psychological Association (APA) in Journal of Personality and Social Psychology
- Vol. 11 (4) , 309-311
- https://doi.org/10.1037/h0027342
Abstract
72 undergraduates, exhibiting identical attitude scales toward the Vietnam war, constructed essays at 1 of 6 positions discrepant from their most acceptable position. Resultant attitude shifts were consistent with assimilation-contrast theory, with attitude defined as the total latitude of acceptance. Greatest shifts occurred toward communications 2 and 3 positions removed from the end point of the latitude of acceptance. (PsycINFO Database Record (c) 2016 APA, all rights reserved)Keywords
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