Modeling the Audience's Banner ad Exposure for Internet Advertising Planning

• 1 May 2006
• journal article
• Published by Taylor & Francis in Journal of Advertising
• Vol. 35  (2) , 123-136
• https://doi.org/10.1080/00913367.2006.10639236

Abstract

Keywords

• ADVERTISING PLANNING
• AD EXPOSURE
• BANNER AD
• AUDIENCE'S BANNER
• INTERNET ADVERTISING