TOWARDS A CONTINGENCY THEORY OF STRATEGY FORMULATION.

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Abstract
Strategy formulation is defined as the process employed by executives to adjust the organization and its activities to the environment. Strategies are said to be goal oriented streams of decisions. This paper presents a method for studying the determinants of strategy making behavior using data obtained from case studies. The strengths and weaknesses of the method are discussed. We present several preliminary findings arrived at using a Q-type factor analysis of the cases. Some advantages of this methodology are described. The discussion is based upon the author's doctoral research which is currently in progress.

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