Brand Community
Top Cited Papers
- 1 March 2001
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (4) , 412-432
- https://doi.org/10.1086/319618
Abstract
This article introduces the idea of brand community. A brand community is a specialized, non-geographically bound community, based on a structured seThis publication has 37 references indexed in Scilit:
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