Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
- 1 March 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (4) , 644-656
- https://doi.org/10.1086/209376
Abstract
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outKeywords
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