Materialism: Trait Aspects of Living in the Material World

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Abstract
The relevance of materialism to consumer behavior is discussed. Materialism is advanced as a critical but neglected macro consumer-behavior issue. Measures for materialism and three subtraits—envy, nongenerosity, and possessiveness—are presented and tested. The subtraits are compared over three generations of consumers from the same families, and measure validity is further explored via responses to a sentence completion task. Based on these results, a call is made for research into related macro consumer-behavior issues.

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