Modeling the Decision to Add New Products by Channel Intermediaries

1 January 1989

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 53 (1) , 80
https://doi.org/10.2307/1251526

Abstract

Using data collected on new products presented to a major channel intermediary, the authors estimate logistic regression models to describe the intermediary'...

Keywords

MODELS
INTERMEDIARY
AUTHORS ESTIMATE
PRODUCTS PRESENTED
MAJOR CHANNEL
DECISION TO ADD
ADD NEW PRODUCTS
ESTIMATE LOGISTIC
INTERMEDIARIES USING

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