Environmental factors and marketing practices
- 1 March 1973
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 7 (3) , 155-165
- https://doi.org/10.1108/eum0000000005110
Abstract
Looks at the marketing strategies of companies in different countries. Suggests that there is no direct relationship between environmental‐factors and marketing practices. Reveals that countries with similar levels of development or cultural patterns did not tend to have similar practices, suggesting that the assumption of a typical pattern of marketing practice is questionable.Keywords
This publication has 1 reference indexed in Scilit:
- Marketing Efficiency in Puerto RicoPublished by Harvard University Press ,1955