Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications
Top Cited Papers
- 1 March 2000
- journal article
- review article
- Published by Health Affairs (Project Hope) in Health Affairs
- Vol. 19 (2) , 110-128
- https://doi.org/10.1377/hlthaff.19.2.110
Abstract
PROLOGUE: Anyone who watches television or reads newspapers or magazines in modern-day America cannot help but notice the dramatic upsurge in the number of prescription drug ads. Drug companies spe...Keywords
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