Abstract
The Age of Electricity was foreshadowed by the “battle of the currents.” This almost forgotten controversy had important technological implications, but it is also a macabre chapter in the history of marketing tactics. Westinghouse's superior alternating current system was ingeniously attacked by proponents of direct current. Exploiting contemporary evidence from the penitentiary, the direct-current adherents declaimed against use by the public of a system employed by the state to rid itself of its most dangerous criminals.

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