Does Sex‐biased Job Advertising “Aid and Abet” Sex Discrimination?1

Abstract
Two studies are reported which indicate that both sex‐biased wording in job advertisements and the placement of help‐wanted ads in sex‐segregated newspaper columns discourage men and women from applying for “opposite‐sex” jobs for which they might well be qualified. Both studies were originally conducted and presented as part of legal testimony in actual sex discrimination cases.

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